Helped launch new products, companies, and more than seven new fields which have become worth over  Billion dollars.

Retired temporary executive and Marketing Consultant, specializing in front-end marketing leadership to steer technology-based enterprises to success.

Have written about Marketing, taught Marketing, and researched how Marketing contributes to success.  The surprising, counterintuitive evidence shows that successful technology-based enterprises invest more in Market Research than in engineering.  

"Your evidence of the relationship between Market Research and success is right on!  Dell's Marketing/Engineering Investment Ratio™ is North of 1.5."  Michael S. Dell, Founder, Chairman, and CEO of Dell Computer Corporation.

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