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 Helped
launch new products, companies, and more than seven new fields which have become worth over
twenty-five Billion dollars.
Retired
temporary executive and Marketing Consultant, specializing in front-end marketing leadership to steer technology-based enterprises to
success.
Have
written about Marketing, taught Marketing, and researched
how Marketing contributes to success. The surprising, counterintuitive evidence shows that successful technology-based
enterprises invest more in Market Research than in engineering.
"Your
data, Ralph, is the equivalent of a dozen
PhD Theses." Edward B. Roberts, David Sarnoff Professor of Management
of Technology," MIT Sloan School of Management
"Your
evidence of the relationship between Market Research and success is right on! Dell's
Marketing/Engineering Investment Ratio™ is North of 1.5." Michael S. Dell, Founder, Chairman, and CEO of Dell Computer
Corporation.
More
quick facts - PDF, 1 page, 0.04 MB
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| Spotlight
"Who
Is Going To Buy The Darn Thing?"
PDF,
28 pages, 0.7 MB
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Find out
why companies fail and how to make yours successful
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Learn the only formula
to budget front-end Marketing
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Discover
the one dimension that matters
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See the
surprising, counterintuitive data
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 "Tools
to Convince Management of Your Investment in the Voice of the Customer"
Boston Product Management Association (bpma),
PDF
How
do product managers justify their time to management, acquire sufficient resources, and develop a budget for front-end
marketing? How much, exactly, is needed?
Customer understanding is inherent in the role of product manager and mandatory for success. Yet the time allocation, resources,
and budget for acquiring customer input is rarely, if ever, explicit in the job description. Investing in Voice of the Customer
(VoC) might not even be a listed task.
Mr. Grabowski will reveal surprising, counterintuitive data and a unique formula for the significant investment required to hear the
Voice of the Customer, for budgeting and staffing front-end marketing, and to achieve business success.
- Not
"Why," not "How To," but "How Much?"
- Not
"Invest to Understand Customer Needs," but "Tools to Convince Management!"
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