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Why good products fail
Skimping on market research can prove a fatal flaw
By Robert Weisman, Boston Globe Staff

 
 

 
 

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The evidence from the Globe's role models
How the
microwave oven
became a super success
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The Evidence

Here is a graphical way to summarize what we might learn from the role models of success and failure featured in Rob Weisman's Boston Globe article.

 

click image for 1024 x 768 view with names

More than $1 Trillion is represented either in value creation by the successes, or in capital squandering by the failures.  The human impact has been more than 400,000 jobs created by the winners, or lost by the basket cases; and more than 150,000 engineering slots fashioned or vanished.

The data are consistent from the 1940s into the 2000s, from startups to Fortune 500 firms, in both new fields and in old ones, and across a broad range of technology-based enterprises.

Click for an enlarged chart with the evidence; listing company names, products, and dates.  Opens in a new window.

Download a 1-page printable version of the evidence - PDF, 0.1 Mb.

 

Read Robert Weisman's story on the Grabowski Ratio.

 

Why good products fail  prior

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Forward
Boston Globe article opens in a new window
The evidence from the Globe's role models
How the
microwave oven
became a super success
Dig deeper

             
 
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