for Growing from
Engineer to Entrepreneur
at MIT's entrepreneurship program
Stanley N. Lapidus
your own marketing research is fun and very, very cerebral.
Marketing mistakes are much more costly than product mistakes.
Take the time to learn your market.
doing research until you’ve spent as much time studying the market as
you have conceptualizing the product and developing the prototype."
is a fascinating story behind this presentation. While Stan's early
engineering efforts were successful, his first forays into
entrepreneurship were a failure. Stan needed a bridge from
engineering to entrepreneurship. Marketing (market research)
provided that bridge.