Ralph E. Grabowski - marketingVP - fact-gathering, analytical Marketing to steer the enterprise



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Guest authors


Real Engineers Believe in Front End Marketing

Real Engineers 
Believe in Front End Marketing
By Thomas J. Vaughan Jr., P.E.


Real Engineers
About the guest author
Dig deeper


Dig Deeper


"Marketing Strategy: The Marketing Budget"
    handout - PDF, 2 pages, 0.35 MB
    transcript and slides - PDF, 33 pages, 4 MB

  "Who Is Going To Buy The Darn Thing?"
Fundamentals of the M/E Ratio™ and more case studies
    Download the reprint in PDF - 28-pages, 0.7 MB
    On-line version


"Why good products fail"
By Robert Weisman, Boston Globe
    article, Business Intelligence column


Neat Technology, But Who Will Buy It?
A play in three acts:

Act 1 Death and Despair
Act 2 New Models and Hope
Act 3 the Prediction

A cast of luminaries portray themselves and other current - and historical - people with extraordinary technology; to relate their personal triumphs and failures regarding the impact of Market Research - or lack thereof - in their businesses.  Includes "appearances" by

  • Percy Spencer, inventor of the microwave oven - portrayed by his grandson, Rod Spencer
  • Michael Dell of Dell Computer
  • An Wang of Wang Laboratories
  • Ken Olsen of DEC


"Marketing, the Bridge
for Growing from 
Engineer to Entrepreneur"
By Stanley N. Lapidus

Data Evidence of the relationship between investment in upstream marketing and success

Web sites GSC Engineering


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