Dig deeper - "The Importance of the Selling Process" Peter de Bruyn Kops

The Importance of the Selling Process
How to Sell Effectively With Little Money and Less Sales Experience

Presented at MIT's entrepreneurship program
By Peter de Bruyn Kops

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Case Studies		Acugen Software

More material		"Who Is Going To Buy The Darn Thing?" Fundamentals of the M/E Ratio™ and more case studies Download the reprint in PDF - 28-pages, 0.7 MB On-line version "Marketing, the Bridge for Growing from Engineer to Entrepreneur" another presentation at MIT's entrepreneurship program

Data		Evidence of the relationship between investment in upstream marketing and success

Web sites		Acugen Software

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