Ralph E. Grabowski - marketingVP - fact-gathering, analytical Marketing to steer the enterprise

   

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Marketing is an investment
 

Investment evidence
the Marketing/Engineering Investment Ratio™ (M/E Ratio™)

"Your evidence of the relationship between Market Research and success is right on!  Dell's M/E Ratio™ is North of 1.5."  Michael S. Dell, Founder, Chairman, and CEO of Dell Computer Corporation

 
 

Contents

 

 

Figures

Figure 1, the relationship of the Marketing*/Engineering Investment Ratio™ with success
    (*) excludes promoting and selling
Figure 2, enlarged detail with company names, opens in new window

Figure 3, the Marketing/Engineering Investment Ratio™ (M/E Ratio™)
Figure 4, the "Money Rocket"
Figure 5, the "Flaming Failure"
Figure 6, Getting Started
Figure 7, the GO, CAUTION, and WARNING zones of the M/E Investment Ratio™

 

Copyright © notice 

Copyright ©  Ralph E. Grabowski.  Marketing/Engineering Investment Ratio™, M/E Ratio™, M/E Ratio™ model, MEIR, and MER copyright © 1992-2015 by Ralph E. Grabowski.  Marketing/Engineering Investment Ratio™ data, and grid display format copyright © 1994-2015 by Ralph E. Grabowski.  All rights reserved.

 

 
 
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