Marketing/Engineering Investment Ratio™ (M/E Ratio™)
evidence of the relationship between Market Research and success is right
on! Dell's M/E Ratio™ is North of 1.5." Michael S. Dell, Founder, Chairman, and CEO of Dell Computer Corporation
the relationship of the Marketing*/Engineering Investment Ratio™ with success
(*) excludes promoting and selling
Figure 2, enlarged detail with company
names, opens in new window
Figure 3, the Marketing/Engineering Investment Ratio™ (M/E Ratio™)
Figure 4, the "Money Rocket"
Figure 5, the "Flaming Failure"
Figure 6, Getting Started
Figure 7, the GO, CAUTION, and WARNING zones of the M/E Investment Ratio™
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by Ralph E. Grabowski. Marketing/Engineering Investment Ratio™ data, and grid display format copyright ©
1994-2015 by Ralph E.
Grabowski. All rights reserved.