the Hook - Evidence for upstream Marketing investment

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Investment evidence
the Marketing/Engineering Investment Ratio™ (M/E Ratio™)

"Your evidence of the relationship between Market Research and success is right on! Dell's M/E Ratio™ is North of 1.5." Michael S. Dell, Founder, Chairman, and CEO of Dell Computer Corporation


			Contents


			The hook Introduction The evidence Definitions Marketing/Engineering Investment Ratio™ (M/E Ratio™) Super Successes data Flaming Failure data A wakeup call to get started Figures Print out the Evidence - PDF, 1 page, 0.1 MB

The hook

Ask yourself, "Who is going to buy the darn thing?"

Evidence is now available, demonstrating that successful technology-based enterprises invest more in market research than in engineering. Companies which do not invest in market research fail. The implication is a fundamental shift in management attention and investment commitment toward decisive, upstream marketing.

Find out why companies fail and how to make yours successful
Learn the only formula to budget front-end Marketing
Discover the one dimension that matters

The data are counterintuitive, and surprised even me!

"Earth shaking data! Wakes people up."
David English, Greater Nashua Software Entrepreneurs' Group (GNSEG)

"I just hope that the technologists read this!"
Marilyn Joly, Computer Associates

Stargen

			next, Introduction
here ->			The hook Introduction The evidence Definitions Marketing/Engineering Investment Ratio™ (M/E Ratio™) Super Successes data Flaming Failure data A wakeup call to get started Figures Print out the Evidence - PDF, 1 page, 0.1 MB