Mr. Lapidus reveals how he has raised lots of $$$. He speaks both as an entrepreneur and about how his Venture Capital firm, Flagship Ventures, looks at deals. Stan portrays his experiences in entrepreneurial fund-raising mode, and emphasizes the importance of having a plan; which plainly spells out:
Stan talks about what sells to the Venture Capitalist -- a lucid understanding of your market and the nature of the opportunity.
Mr. Grabowski examines why Stan has been so successful. Ralph draws on Stan's successes and other data to create a new method, the Marketing/Engineering Investment Ratio™ (M/E Ratio™), to guide startups. The surprising, counterintuitive evidence shows that successful technology-based enterprises invest more in market research than in engineering.