Ralph E. Grabowski - marketingVP - fact-gathering, analytical Marketing to steer the enterprise

 

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"The Board's Fiduciary Responsibility To Market Research"
 

The Board's 
Fiduciary Responsibility 
To Market Research

20 questions for the Board to guide the CEO and the corporation

 
Contents

Abstract
The Evidence is in
The data
Old strategies
New Ratio
Market Research is the upstream process
The Board and strategy
M/E Ratio™ tool
Twenty questions
Reviews and reaction
about The Corporate Board
About the
author

Reprint - PDF, 9 pages, 0.15 MB

 

about The Corporate Board

The Corporate Board
4440 Hagadorn Road
Okemos, Michigan 48864-2414
800-757-0667
517-336-1700
517-336-1705 FAX
http://www.corporateboard.com

 

Copyright © notice 

"The Board’s Fiduciary Responsibility To Market Research" © 1998 by Ralph E. Grabowski and Vanguard Publications.

Marketing/Engineering Investment Ratio™, M/E Ratio™, M/E Ratio™ model, ME Ratio™, MEIR, and MER © 1992-2006 by Ralph E. Grabowski.  Marketing/Engineering Investment Ratio™ data, and grid display format © 1994-2006 by Ralph E. Grabowski.  All rights reserved.

The Corporate Board name, logo, web page, and certain graphics are copyright by Vanguard Publications.  The Corporate Board name, logo, look of their web page, and certain graphics used with the permission of Vanguard Publications.

 
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