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Neat
Technology, But Who Will Buy It?
A play in three acts:
| Act
1 |
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Death
and Despair |
| Act
2 |
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New
Models and Hope |
| Act
3 |
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the
Prediction |
A
cast of luminaries, including the father of the semiconductor wafer
stepper and the Runner-Up in the 2004 MIT $50K Entrepreneurship
Competition, portray themselves and other current - and historical -
people with extraordinary technology; to relate their personal triumphs
and failures regarding the impact of Market Research - or lack thereof -
in their businesses.
"Technology
is not important!" Robert J. Shillman, Ph.D., Founder, President, CEO,
and Chairman of Cognex |
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How
To Raise $100 Million
a
joint presentation with Stanley N. Lapidus, who reveals how he has
raised more than $250 million to launch new
enterprises which have achieved a market capitalization of $4
Billion.
Mr.
Grabowski will examine why Stan has been so extraordinarily
successful. Ralph draws on Stan's failures, his successes, and other data to
create a new method, the Marketing/Engineering Investment Ratio™ (M/E Ratio™), to guide startups. The surprising, counterintuitive
evidence shows that successful technology-based enterprises invest more
in market research than in engineering. |
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A
New Financial Ratio
Electronic
Business Magazine.
"Hits
the mark. You formalized what others have felt [about
marketing and market research] but could not articulate as well as you
did." Bruce Rayner, Editor-in-Chief of Electronic Business
Magazine.
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