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A
New Financial Ratio
commentary
from Electronic Business Magazine
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Abstract
Inventing
a better mouse trap in no way guarantees a successful product. On the
contrary, it might just as easily spell disaster. Intuit, a financial
application software company with revenue of $600 million, was worth $2.1
Billion to Microsoft in its 1995 attempted acquisition. On the other hand,
Thinking Machines, a massively parallel hardware vendor, blew $120 million and
declared bankruptcy.
Both had good technology, so why did Intuit succeed
where Thinking Machines failed? The answer lies in the balance
between marketing and engineering investment.
Download
the reprint - 3 pages,
1.5 MB
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