Ralph E. Grabowski - marketingVP - fact-gathering, analytical Marketing to steer the enterprise



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"A New Financial Ratio"

A New Financial Ratio
commentary from Electronic Business Magazine





Inventing a better mouse trap in no way guarantees a successful product.  On the contrary, it might just as easily spell disaster.  Intuit, a financial application software company with revenue of $600 million, was worth $2.1 Billion to Microsoft in its 1995 attempted acquisition.  On the other hand, Thinking Machines, a massively parallel hardware vendor, blew $120 million and declared bankruptcy.  

Both had good technology, so why did Intuit succeed where Thinking Machines failed?  The answer lies in the balance between marketing and engineering investment.

Download the reprint - 3 pages, 1.5 MB


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