Ralph E. Grabowski - marketingVP - fact-gathering, analytical Marketing to steer the enterprise

 

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"Marketing Strategy: The Marketing Budget"

Marketing Strategy: 
The Marketing Budget

By Ralph E. Grabowski

IEEE Entrepreneurs' Network (ENET)
Tuesday, March 6, 2007, Waltham MA

 

 
 

Contents

 
 

Abstract
Dinner and meeting of the IEEE ENET
They said it!
New data
About the guest speaker
Dig deeper
PDF handout, flyer suitable for posting - 2 pages, 0.3 MB
PDF slides and transcript - 33 pages, 4 MB
Directions and map

 

Abstract

Ralph Grabowski will illustrate how much effort goes into the fact-gathering, analytical front-end process to identify needs, customers, and opportunities; and will quantify that investment.

The author has gathered data on how much companies actually invest in Front End Marketing.  This is an engineering approach; gather data then take action based on data.

The counterintuitive, surprising data shows that success invest more in Front End Marketing than they do in engineering.

 

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Abstract
Dinner and meeting of the IEEE ENET
They said it!
New data
About the guest speaker
Dig deeper
PDF handout, flyer suitable for posting - 2 pages, 0.3 MB
PDF slides and transcript - 33 pages, 4 MB
Directions and map

 
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