"Marketing Strategy: The Marketing Budget" - Ralph E. Grabowski

Marketing Strategy:
The Marketing Budget
By Ralph E. Grabowski

IEEE Entrepreneurs' Network (ENET)
Tuesday, March 6, 2007, Waltham MA


			Contents


			Abstract Dinner and meeting of the IEEE ENET They said it! New data About the guest speaker Dig deeper PDF handout, flyer suitable for posting - 2 pages, 0.3 MB PDF slides and transcript - 33 pages, 4 MB Directions and map

Abstract

Ralph Grabowski will illustrate how much effort goes into the fact-gathering, analytical front-end process to identify needs, customers, and opportunities; and will quantify that investment.

The author has gathered data on how much companies actually invest in Front End Marketing. This is an engineering approach; gather data then take action based on data.

The counterintuitive, surprising data shows that success invest more in Front End Marketing than they do in engineering.

			next, meeting
here ->			Abstract Dinner and meeting of the IEEE ENET They said it! New data About the guest speaker Dig deeper PDF handout, flyer suitable for posting - 2 pages, 0.3 MB PDF slides and transcript - 33 pages, 4 MB Directions and map