"This is a meeting you must not miss. Failure to properly conceive, describe, and execute a marketing program is one of the leading causes of disaster in all kinds of companies from early stage to the most mature. If you have invented the wrong thing, failed to find out who is actually going to pay you for it, and don't know how to reach the real customers, you've got problems."
"Engineering firms neglect marketing at their own peril. Skimping on market research can prove a fatal flaw. The Grabowski Ratio™ has been a subject of interest in engineering and marketing circles since Grabowski introduced it to the MIT Enterprise Forum."
"It's easy to lose money in undirected innovation. History bears out that success comes by targeting your innovation correctly.
“Market Research is the fundamental intellectual discipline underlying the creation of effective business strategy. Strategy must be based on facts, not on wishes.”
“I believe in the M/E Ratio™; in putting significant resources into the Front End Marketing process to validate real customer needs.”