Ralph E. Grabowski - marketingVP - fact-gathering, analytical Marketing to steer the enterprise

 

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Who Is Going To Buy The Darn Thing?
 

Who Is Going To Buy The Darn Thing?
Invest More In Marketing Than In Engineering To Find Out!

Institute of Electrical and Electronic Engineers (IEEE)
Proceedings of the IEEE Electro International
By Ralph E. Grabowski

 
Table of Contents

   Abstract
1 The evidence is in
2 Who needs Marketing?
3 Exactly how much is "more" Marketing?
4 Avoid the pitfalls of the flaming failures
5 Do what the super successes do
6 Go for it!
7 Implications for technology-based enterprises
8 Summary
9 References
   Figures
   About the author

   PDF reprint -  28 pages, 0.7 MB
   PDF 2-page abstract with summary of the data - 0.3 MB

 

Ralph E. Grabowski

Ralph Grabowski is an MIT-trained Electrical Engineer who focuses on the fact-gathering, analytical, front-end marketing process to steer technology-based enterprises.  

He has helped launch new products, new companies, and new fields that gainfully employ thousands of his fellow engineers; and which have become worth more than ten Billion dollars.  

Mr. Grabowski has delivered more than one hundred papers, talks, and courses for universities, institutions, and professional societies. 

He is the co-founder of MIT's annual entrepreneurship program, co-founder of the popular MIT Sloan School of Management graduate course "Starting And Running A High Tech Company," co-founder of Technology Capital Network (TCN) at the MIT Enterprise Forum, co-founder of the North Shore Technology Council (NSTC), and co-founder of the world's first IEEE Robotics Chapter.  Ralph was also an Adjunct Professor in the Marketing Department of Suffolk University's School of Management, teaching in Suffolk's Executive MBA Program.

Click these links for additional information on his consulting practice, his role reviving companies as a temporary executive, and for his jump-starting enterprises as a VP of Marketing for startups.

 

 
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