Ralph E. Grabowski - marketingVP - fact-gathering, analytical Marketing to steer the enterprise

 

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M/E Ratio™, an investment in Marketing

Brooks raised their M/E Ratio to 1.1Brooks' new president, Bob Therrien, began investing heavily in the upstream marketing process, raising the Marketing/Engineering Investment Ratio™ (M/E Ratio™) from 0.05 to 1.1. 

At a M/E Ratio™ of 0.05, Brooks was a failure. After Bob Therrien raised the M/E Ratio™ to 1.1, Brooks Automation became a role model of super success; see the success data.

 

 
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