new president, Bob Therrien, began investing heavily in the upstream
marketing process, raising the Marketing/Engineering Investment Ratio™
(M/E Ratio™) from 0.05 to 1.1.
a M/E Ratio™ of 0.05, Brooks was a failure. After Bob Therrien raised the
M/E Ratio™ to 1.1, Brooks Automation became a role model of super
success; see the success