M/E Ratio™, an investment in MarketingCytyc enjoyed a Marketing/Engineering Investment Ratio™ (exclusive of promoting or selling) of 1.5 during their first twelve months, while the entrepreneur was still in his basement.
Cytyc Corporation is profiled as a super success; see the success data.
Stan Lapidus, Cytyc's founder, invested in the up-front market research to develop a comprehensive grasp of his eventual customers, the pathologists. In the ultimate compliment to this market research and to Stan's depth of understanding of their problems, the pathology community asked him to teach them; to teach their medical students. Stan was invited to become Assistant Research Professor of Pathology in Tufts University's School of Medicine at New England Medical Center (NEMC), Boston MA.