Ralph E. Grabowski - marketingVP - fact-gathering, analytical Marketing to steer the enterprise

 

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Kodak case study

Kodak case study
M/E Ratio™ as a management tool
Opportunity selection process

"You identified our problem, and our solution, in the first hour!"

The problem and my assignments
Process, methods, and tools
M/E Ratio™, an investment in Marketing
Results and payback
A role model for established companies
About Eastman Kodak

 

A role model for established companies

Kodak's MASD Division was on the way to a budgeting and staffing process using the Marketing/Engineering Investment Ratio™ as a process.

 

Models of the Impact of Marketing on Success 

The before-and-after Marketing/Engineering Investment Ratio™ (M/E Ratio™) of this Kodak Division is confidential.  See the published evidence.

 

Invited papers, presentations, and articles
a partial list

"The Board’s Fiduciary Responsibility To Market Research"Grabowski,  "The Board's Fiduciary Responsibility To Market ResearchThe Corporate Board, May/June 1998, Vol. XIX No. 110: 22-27.

Grabowski, "Who Is Going To Buy The Darn Thing? Invest More In Marketing Than In Engineering To Find Out!"  Boston, June 21, 1995, IEEE Electro/95 Conference Proceedings: 69-96.

 

 
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