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	Kodak case study M/E Ratio™ as a management tool Opportunity selection process "You identified our problem, and our solution, in the first hour!"
	The problem and my assignments Process, methods, and tools M/E Ratio™, an investment in Marketing Results and payback A role model for established companies About Eastman Kodak

A role model for established companies

Kodak's MASD Division was on the way to a budgeting and staffing process using the Marketing/Engineering Investment Ratio™ as a process.

Models of the Impact of Marketing on Success 

The before-and-after Marketing/Engineering Investment Ratio™ (M/E Ratio™) of this Kodak Division is confidential.  See the published evidence.

Invited papers, presentations, and articles
a partial list

Grabowski,  "The Board's Fiduciary Responsibility To Market Research"  The Corporate Board, May/June 1998, Vol. XIX No. 110: 22-27.

Grabowski, "Who Is Going To Buy The Darn Thing? Invest More In Marketing Than In Engineering To Find Out!"  Boston, June 21, 1995, IEEE Electro/95 Conference Proceedings: 69-96.

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