Kodak's MASD Division was on the way to a budgeting and staffing process using the Marketing/Engineering Investment Ratio™ as a process.
Models of the Impact of Marketing on Success
The before-and-after Marketing/Engineering Investment Ratio™ (M/E Ratio™) of this Kodak Division is confidential. See the published evidence.
papers, presentations, and articles
Grabowski, "Who Is Going To Buy The Darn Thing? Invest More In Marketing Than In Engineering To Find Out!" Boston, June 21, 1995, IEEE Electro/95 Conference Proceedings: 69-96.