Ralph E. Grabowski - marketingVP - fact-gathering, analytical Marketing to steer the enterprise



Potential clients

My work

Client results


Published papers

Guest lectures

They said it!



Phoenix Controls case study

Phoenix Controls case study
"Your key contribution was the Market Research that gave us a handle on where to go."
VP of Marketing launching a new firm dominating their market
Creating a new field

The problem and my assignments
Process, methods, and tools
M/E Ratio™, an investment in Marketing
Results and payback
A role model for startups
About Phoenix Controls


Results and payback
Financial, strategic, and human results

I helped in the early development of what grew from startup to a profitable, $20-plus million dollar firm dominating their market.  Aided in the creation of a new environmental and building controls field, variable air volume (VAV) control systems. 

"Your key contribution, Ralph, was the market research that gave us a handle on where to go," remarked their President, Gordon Sharp, in his summary of my role.  Gordon realized his entrepreneurial dream.

Phoenix Controls was acquired by Honeywell as a wholly owned, yet autonomous company.


Site Map   Download   Copyright© 1996-2019   Ralph E. Grabowski