Ralph E. Grabowski - marketingVP - fact-gathering, analytical Marketing to steer the enterprise

 

Home

Potential clients

My work

Client results

Research

Published papers

Guest lectures

They said it!

Resources

Contact

 
Veeco case study

Veeco case study
Saved $1 million and 18 months
Primary Market Research surfaced the real customer needs
Veeco had the wrong strategy!

The problem and my assignments
Process, methods, and tools
M/E Ratio™, an investment in Marketing
Results and payback
A role model for established companies
About Veeco

 

A role model for established companies

See the Veeco data in the group of Flaming Failures.

 

Invited papers, presentations, and articles
a partial list

Grabowski, "What Do Customers Want?"  Master Class and Guest lectures in Professor Barry Unger's Boston University Courses, November 29, 2005, October 19, 2005,  March 24, 2004, February 26, 2003,  July 17, 2003,  June 24 and July 23, 2002, February 12, 2002, August 16, 1999.

Grabowski, "Driven By The Data"  Boston University Master Class, Boston, MA, October 22, 2003 and October 15, 2002

Grabowski,  "Why Manufacturing Engineers Should Worry About Market Research"  Emerging Technologies Weekend of the Executive Masters in Manufacturing Engineering Program, Boston University, January 8, 1999.

Grabowski,  "Bare Bones Market Research"  Boston University guest lecture in Professor Barry Unger's course, Planning and Operating New Ventures, October 4, 1993

Grabowski, "Product Specs - One Customer at a Time" Boston College, Wallace E. Carroll School of Management, Management of Technology MBA, guest lecture in Professor Barry Unger's course, Strategic Management of Technology and Innovation, Chestnut Hill MA, March 2, 1993; and October 27, July 15, and March 3, 1992.

 

 
Site Map   Download   Copyright© 1996-2017   Ralph E. Grabowski