My focus is on the up-front Marketing process for established, technology-based companies, enabling clients to achieve their financial and strategic goals with strategy based on facts, not on wishes. A broad background in technology lets me to relate to technologists. Questioning skills developed over forty-three years of Primary Market Research experience allow me to elicit customer input accurately and quickly; and to deliver intelligence, analysis, and actionable recommendations:
One key is to articulate the value of the technology:
I support the in-place, competent Marketing team in the classic role of a Staff Marketing Consultant. The client makes the decisions and executes their plans. My role is make that team look good and to:
Forty-three years of marketing experience
I bring forty-three years of Marketing experience to your team, twenty-three as a Marketing Consultant; supporting the launch of new products and new fields, nationally and internationally, which have become worth more than ten Billion dollars.
Fortune 500 members have been clients. Click for Eastman Kodak's results. See other vignettes of client payback and results.
I often act as a staff Marketing Consultant to the semiconductor equipment firm, principally because of my seasoning in large ticket capital equipment, and broad experience in the semiconductor field from design through FAB and test. A special challenge is capturing customer respect in this highly technical field, to be able to surface their intent. My frequent assignment is Primary Market Research to understand and articulate future customer needs. For example, see the Veeco and Brooks Automation vignettes.