Ralph E. Grabowski - marketingVP - fact-gathering, analytical Marketing to steer the enterprise

   

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More quick facts about Ralph E. Grabowski and marketingVP - 1 page, 0.04 MB

     high resolution picture - 0.8 MB
     uncropped high resolution picture - 1.6 MB

My research data - 1 page, 0.1 MB

 

Published papers and presentations

Who Is Going To Buy The Darn Thing? - reprint, 28 pages, 0.7 MB...Abstract, 2 pages, 0.3 MB

The Board's Fiduciary Responsibility To Market Research - reprint, 9 pages, 0.15 MB

An Approach for Semiconductor Equipment Firms - reprint, 4 pages, 2 MB

A New Financial Ratio - reprint, 3 pages, 1.5 MB

How To Raise $100 Million
     slides + transcript Grabowski, 1.3 MB
     slides Lapidus, 1.8 MB
     handout, 2 pages, 0.3 MB

Market Research Drives Revenue
     slides + transcript Grabowski, 1.2 MB
     slides Langevin, 0.3 MB
     handout, 2 pages, 0.3 MB

 

My guest lectures and teaching for institutions 

Tools to Convince Management of Your Investment in the Voice of the Customer
     Boston Product Management Association (bpma)
     transcript + slides, PDF, 47 pages, 6.4 MB
     slides only, 45 slides, 8.3 MB

The Board of Directors; Vital Partner for a VoC Culture
     Product Development Management Association (PDMA) VoC Conference
     "Guide" + transcript + slides - PDF, 46 pages, 1.5 MB
     Slides only, 43 slides, 1.1 MB
     Conference brochure, 12 pages,
1.9 MB

Marketing Strategy: The Marketing Budget - IEEE ENET
     handout, 2 pages, 0.35 MB
     transcript + slides, 33 pages, 4 MB

Cytyc's Impact on Women's Health - Medical Development Group (MDG)
     handout, 2 pages, 0.35 MB
     slides, 16 slides, 3.4 MB

What Do Customers Want? - Boston University (BU)
     slides + transcript, 6.1 MB
     class handout, 2 pages, 0.3 MB

Neat Technology, But Who Will Buy It? - MVVF - playbill, 5 pages, 0.5 MB

 

Guest authors

Marketing, the Bridge for Growing from Engineer to Entrepreneur, Stanley N. Lapidus - slides, 0.13 MB

The Importance of the Selling Process, Peter de Bruyn Kops - article, 4 pages, 0.15 MB

 

 
 
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