Ralph E. Grabowski - marketingVP - fact-gathering, analytical Marketing to steer the enterprise

 

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Potential Clients

- Established Companies

- Re-starts

- Startups

 

My work

- Client results

     Cytyc

     Brooks Automation

     Phoenix Controls

     Veeco

     Kodak

     Acugen Software

     

- Research into the relationship between investment in upstream Marketing and success

     The Evidence (on-line)...PDF Printout of the data

 

- Published papers and presentations
 

     * Leadership Series *

     Who Is Going To Buy The Darn Thing?...PDF 28 pages...PDF 2 page summary

     The Board of Directors; Vital Partner for a VoC Culture - PDMA VoC Conference
          "Guide" + transcript + slides...Slides only...Conference brochure

     Marketing Strategy: The Marketing Budget - handout...transcript + slides

     What Do Customers Want?...PDF slides + transcript...PDF handout

 

     * More papers and presentations *

     Neat Technology, But Who Will Buy It?...PDF playbill

     How To Raise $100 Million...PDF slides Grabowski...PDF slides Lapidus...PDF handout

     A New Financial Ratio...PDF reprint

 

     * list of more than 100 papers, presentations, and courses taught

 

- My guest lectures and teaching for institutions

    The Board of Directors; Vital Partner for a VoC Culture - PDMA VoC Conference
          "Guide" + transcript + slides...Slides only...Conference brochure

    Marketing Strategy: The Marketing Budget - handout...transcript + slides

    Cytyc's Impact on Women's Health - handout...slides

    What Do Customers Want?...PDF slides + transcript...PDF handout

    Neat Technology, But Who Will Buy It?...PDF playbill

 

They said it!

Additional resources

- Guest authors and articles

     Real Engineers Believe in Front End Marketing by Tom Vaughan

     Why good products fail, Robert Weisman, Boston Globe

     Marketing, the Bridge for Growing from Engineer to Entrepreneur, Stanley N. Lapidus...PDF slides

     Marketing -- Finding Out What the World Really Wants, Jim Woodward

     The Importance of the Selling Process, Peter de Bruyn Kops...PDF article

          

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