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More quick facts
Potential
Clients
-
Established Companies
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Re-starts
-
Startups
My
work
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Client results
Cytyc
Brooks Automation
Phoenix Controls
Veeco
Kodak
Acugen Software
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Research into the relationship
between investment in upstream Marketing and success
The Evidence (on-line)...PDF Printout
of the data
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Published papers and presentations
* Leadership Series
*
Who Is Going To Buy The Darn Thing?...PDF 28 pages...PDF
2 page summary
The
Board of Directors; Vital Partner for a VoC Culture - PDMA VoC
Conference
"Guide"
+ transcript + slides...Slides
only...Conference brochure
Marketing Strategy: The Marketing
Budget - handout...transcript
+ slides
What Do Customers Want?...PDF
slides +
transcript...PDF handout
* More papers and presentations *
Neat Technology, But Who Will Buy It?...PDF
playbill
How To Raise $100 Million...PDF
slides
Grabowski...PDF slides
Lapidus...PDF handout
A New Financial Ratio...PDF
reprint
* list of more than 100 papers,
presentations, and courses taught
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My guest lectures and teaching for
institutions
The
Board of Directors; Vital Partner for a VoC Culture - PDMA VoC
Conference
"Guide"
+ transcript + slides...Slides
only...Conference brochure
Marketing Strategy: The Marketing
Budget - handout...transcript
+ slides
Cytyc's
Impact on Women's Health - handout...slides
What Do Customers Want?...PDF
slides +
transcript...PDF handout
Neat Technology, But Who Will Buy It?...PDF
playbill
They
said it!
Additional
resources
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Guest authors and articles
Real Engineers Believe in Front End
Marketing by Tom Vaughan
Why good products fail, Robert
Weisman, Boston Globe
Marketing, the Bridge for Growing from Engineer to Entrepreneur,
Stanley N. Lapidus...PDF slides
Marketing -- Finding Out What the World Really Wants,
Jim Woodward
The Importance of the Selling Process,
Peter de Bruyn Kops...PDF article
Contact
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