about the guest author, James L. Woodward


			Marketing -- Finding Out What the World Really Wants (and will pay for) Editor's Column, MIT Enterprise Forum Reporter By James L. Woodward

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About James L. Woodward

Jim Woodward has more than 30 years of high technology management experience. Jim has raised over $15 million in venture capital and has been CFO of several public companies. He has been the founding CFO of a variety of successful companies including:

Iris Graphics (sold to Scitex for $31 million)
Computer Access Systems (sold to Lotus)
Exos (sold to Microsoft)
Quinsoft (sold to Knowledgeware)
Actual Software (sold to Palm)

Jim has been involved with the MIT Enterprise Forum for over twenty years in a variety of roles including Chair. He has been on the Executive Committee and the Startup Committee, and Editor of the Forum Reporter.

Jim's article appeared as the Editor's Column in the May, 2001 issue of the Forum Reporter, published by the MIT Enterprise Forum© of Cambridge. Copyright 2001 James L. Woodward and the MIT Enterprise Forum© of Cambridge. All rights reserved. Mirrored with the permission of James L. Woodward and the MIT Enterprise Forum© of Cambridge.

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