Ralph E. Grabowski - marketingVP - fact-gathering, analytical Marketing to steer the enterprise

 

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Marketing --
Finding Out What the 
World Really Wants
(and will pay for)

Editor's Column, MIT Enterprise Forum Reporter
By James L. Woodward

 

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More
material

"Who Is Going To Buy The Darn Thing?"
Fundamentals of the M/E Ratio™ and more case studies
Download the reprint in PDF - 28-pages, 0.7 MB
On-line version


Data Evidence of the relationship between investment in upstream marketing and success

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