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Marketing, the Bridge for Growing from Engineer to Entrepreneur

Marketing, the Bridge 
for Growing from 
Engineer to Entrepreneur

Doing Your Own Market Research

Presented at MIT's entrepreneurship program
By Stanley N. Lapidus


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Case Studies Cytyc

"How To Raise $100 Million"
another presentation by Stan Lapidus

"Who Is Going To Buy The Darn Thing?"
Fundamentals of the M/E Ratio™ and more case studies
Download the reprint in PDF - 28-pages, 0.7 MB
On-line version

Data Evidence of the relationship between investment in upstream marketing and success

Web sites Cytyc ThinPrep® and corporate
EXACT Sciences
Helicos BioSciences
Flagship Ventures

MIT Enterprise Forum© of Cambridge
Forum Reporter, their monthly newsletter
MIT Enterprise Forum© of Cambridge calendar
MIT Enterprise Forum© of Cambridge membership
MIT Enterprise Forum© (International)
MIT Enterprise Forum© chapters around the world
Massachusetts Institute of Technology (MIT)
MIT Sloan School of Management
MIT Technology Licensing Office (TLO)
MIT Entrepreneurship Center
MIT $100K Entrepreneurship Competition



About the guest author  prior

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PDF Mr. Lapidus' slides - 0.1 MB
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