Ralph E. Grabowski - marketingVP - fact-gathering, analytical Marketing to steer the enterprise

 

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2006 Voice of the Customer conference brochure - PDF, 12 pages, 1.8 MB

The Board of Directors; 
Vital Partner for a VoC Culture

Ralph E. Grabowski, featured speaker

 

Contents

 
 

Abstract
They said it!
The Voice of the Customer (VOC) and the culture
About the conference
About the co-sponsors, the PDMA and IIR
New data
About the featured speaker
Dig deeper

"Guide" + transcript + slides - PDF, 46 pages, 1.5 MB
Slides only - PDF, 43 slides, 1.1 MB
Conference brochure - PDF, 12 pages, 1.9 MB

 

 

About the conference

The conference theme is to develop a company culture of the Voice of the Customer.

 

An invitation

As a presenter at America's leading conference on turning insights into strategies, I would like to personally invite you to attend the Voice of the Customer event, December 4-6, 2006, in San Diego, CA.

For years, we've embraced the idea of customer insight as the most important springboard for product and service design activities.  Yet with all of the innovative tools and methods that gather the "Voice," companies still grapple with just how best to do it for their products, and how best to use this vital information in their ongoing ideation, conceptual, and actual physical product development.

On Tuesday, December 5th, I will give a presentation entitled "The Board of Directors: Vital Partner for a VoC Culture."  I am excited to be part of this event and would be so pleased if you joined me at this presentation.

Additionally, other features of the conference will include some of the most interesting work currently being done on those activities that closely precede and follow traditional needs gathering.  These include talks on 

  • Developing an Organization Culture That Supports VoC
  • Gaining Managerial Buy-In
  • Carrying VoC to Different Countries and Cultures, and 
  • Translating Needs into Concepts, Features, and Design Specifications.

Download the conference brochure - PDF, 12 pages, 1.9 MB

Hope to see you this December in San Diego!

Sincerely,
Ralph E. Grabowski
marketingVP

 

The Voice of the Customer (VOC) and the culture  prior

next, About the PDMA and IIR  About the co-sponsors, the PDMA and IIR

 




here ->

Abstract
They said it!
The Voice of the Customer (VOC) and the culture
About the conference
About the co-sponsors, the PDMA and IIR
New data
About the featured speaker
Dig deeper

"Guide" + transcript + slides - PDF, 46 pages, 1.5 MB
Slides only - PDF, 43 slides, 1.1 MB
Conference brochure - PDF, 12 pages, 1.9 MB

 
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