Ralph E. Grabowski - marketingVP - fact-gathering, analytical Marketing to steer the enterprise

 

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2006 Voice of the Customer conference brochure - PDF, 12 pages, 1.8 MB

The Board of Directors; 
Vital Partner for a VoC Culture

Ralph E. Grabowski, featured speaker

 

Contents

 
 

Abstract
They said it!
The Voice of the Customer (VOC) and the culture
About the conference
About the co-sponsors, the PDMA and IIR
New data
About the featured speaker
Dig deeper

"Guide" + transcript + slides - PDF, 46 pages, 1.5 MB
Slides only - PDF, 43 slides, 1.1 MB
Conference brochure - PDF, 12 pages, 1.9 MB

 

 

New data

In honor of the PDMA, I will be publishing new evidence, the eighty-first data point,  from my research into the Marketing/Engineering Investment Ratio™ (M/E Ratio™).  Come to the Conference.


M/E a Failure

0.07 StarGen, fabless semiconductor startup, 1999-2006

StarGen squandered $56 million in Venture Capital.  After seven years, they barely rose to $5 Million revenue and needed $20 million more to burn for the next two years until they maybe broke even.

Four months ago, the VCs gave up and began shutting the doors.  First published December 5, 2006.


 

About the PDMA and the IIR  prior

next, About the featured speaker  About the featured speaker

 






here ->

Abstract
They said it!
The Voice of the Customer (VOC) and the culture
About the conference
About the co-sponsors, the PDMA and IIR
New data
About the featured speaker
Dig deeper

"Guide" + transcript + slides - PDF, 46 pages, 1.5 MB
Slides only - PDF, 43 slides, 1.1 MB
Conference brochure - PDF, 12 pages, 1.9 MB

 
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