Ralph E. Grabowski - marketingVP - fact-gathering, analytical Marketing to steer the enterprise

 

Home

Potential clients

My work

Client results

Research

Published papers

Guest lectures

They said it!

Resources

Contact

 

2006 Voice of the Customer conference brochure - PDF, 12 pages, 1.8 MB

The Board of Directors; 
Vital Partner for a VoC Culture

Ralph E. Grabowski, featured speaker

 

Contents

 
 

Abstract
They said it!
The Voice of the Customer (VOC) and the culture
About the conference
About the co-sponsors, the PDMA and IIR
New data
About the featured speaker
Dig deeper

"Guide" + transcript + slides - PDF, 46 pages, 1.5 MB
Slides only - PDF, 43 slides, 1.1 MB
Conference brochure - PDF, 12 pages, 1.9 MB

 

 

Dig deeper


Presentation
content
"Guide" + transcript + slides - PDF, 46 pages, 1.5 MB
Slides only - PDF, 43 slides, 1.1 MB

Conference Conference brochure - PDF, 12 pages, 1.9 MB

Suggested
reading
"The Board's Fiduciary Responsibility To Market Research"
Download the reprint in PDF - 9 pages, 0.2 MB
On-line version

"Who Is Going To Buy The Darn Thing?"
Fundamentals of the M/E Ratio™ and more case studies
Download the reprint in PDF - 28 pages, 0.7 MB
On-line version


Web sites 9th Annual PDMA/IIR Voice of the Customer Conference
Product Development and Management Association (PDMA)
PDMA chapters
Institute for International Research (IIR)

Acugen Software
Brooks Automation
Cytyc ThinPrep® and corporate


Data Evidence of the relationship between investment in upstream marketing and success

Case studies Acugen Software
Brooks Automation
Cytyc
 

 

About the featured speaker  prior

next, The Board's Fiduciary Responsibility to Market Research  The Board's Fiduciary Responsibility to Market Research

 








here ->

Abstract
They said it!
The Voice of the Customer (VOC) and the culture
About the conference
About the co-sponsors, the PDMA and IIR
New data
About the featured speaker
Dig deeper

"Guide" + transcript + slides - PDF, 46 pages, 1.5 MB
Slides only - PDF, 43 slides, 1.1 MB
Conference brochure - PDF, 12 pages, 1.9 MB

 
Site Map   Download   Copyright© 1996-2017   Ralph E. Grabowski