Ralph E. Grabowski - marketingVP - fact-gathering, analytical Marketing to steer the enterprise

 

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"What Do Customers Want?"

What Do Customers Want?
By Ralph E. Grabowski
7:30 - 9 PM, Tuesday, April 1, 2008
Boston University, 8 St. Mary's Street
Photonics Building room
203

 
 

Abstract
Guest lecture
They said it!
New data
About the guest speaker
Prepare for the guest lecture and dig deeper
PDF class handout, flyer suitable for posting - 2 pages, 0.3 MB
PDF slides with speaker's notes - 6.1 MB
Map, directions, and parking

 

Guest Lecture

This Guest Lecture is within one of Professor Barry Unger's regularly scheduled courses.  The Professor has graciously opened this event to the business community.  No RSVP will be required.  The class will have already been in session when you arrive, so we ask that you wait in the hall until the Professor calls a short break just before my talk in order to seat the guests.

Boston University Course TM 520 EX:
Developing, Implementing, and Organizing for New Products and Services

This course addresses the specifics of new product and service development as well as the aspects of internal innovation and the use of technology to increase performance in small, medium, and large firms.

  • generating and screening initial ideas

  • assessing user needs and interests

  • forecasting results

  • launching and improving products and services

  • bringing innovation to commercial reality

 

Abstract  prior

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here ->

Abstract
Guest lecture
They said it!
New data
About the guest speaker
Prepare for the guest lecture and dig deeper
PDF class handout, flyer suitable for posting - 2 pages, 0.3 MB
PDF slides with speaker's notes - 6.1 MB
Map, directions, and parking

 
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