Ralph E. Grabowski - marketingVP - fact-gathering, analytical Marketing to steer the enterprise

 

Home

Potential clients

My work

Client results

Research

Published papers

Guest lectures

They said it!

Resources

Contact

 
"What Do Customers Want?"

What Do Customers Want?
By Ralph E. Grabowski
7:30 - 9 PM, Tuesday, April 1, 2008
Boston University, 8 St. Mary's Street
Photonics Building room
203

 
 

Abstract
Guest lecture
They said it!
New data
About the guest speaker
Prepare for the guest lecture and dig deeper
PDF class handout, flyer suitable for posting - 2 pages, 0.3 MB
PDF slides with speaker's notes - 6.1 MB
Map, directions, and parking

 

New data

In honor of Professor Barry Unger, I will occasionally be publishing new evidence during this series of Guest Lectures and Master Classes; from my research into the Marketing/Engineering Investment Ratio™ (M/E Ratio™).


M/E a Super Success

infinity Helicos BioSciences, single-molecule DNA sequencing 2003
Invested $400K and nearly one man-year in front-end market research and market validation before commencing any engineering development.  Armed with a validated business opportunity, Helicos raised $27 million in Venture Capital in six weeks.  Then they raised another $40 million, for $67 million total, in two years.  Helicos went public with an IPO in 2007.
http://www.helicosbio.com

The 80th data point.  First published during this BU Guest Lecture on March 27, 2006.


 

They said it!  prior

next, About the guest speaker  About the guest speaker

 




here ->

Abstract
Guest lecture
They said it!
New data
About the guest speaker
Prepare for the guest lecture and dig deeper
PDF class handout, flyer suitable for posting - 2 pages, 0.3 MB
PDF slides with speaker's notes - 6.1 MB
Map, directions, and parking

 
Site Map   Download   Copyright© 1996-2017   Ralph E. Grabowski