Ralph E. Grabowski - marketingVP - fact-gathering, analytical Marketing to steer the enterprise



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"What Do Customers Want?"

What Do Customers Want?
By Ralph E. Grabowski
7:30 - 9 PM, Tuesday, April 1, 2008
Boston University, 8 St. Mary's Street
Photonics Building room


Ralph E. Grabowski

Ralph Grabowski is an MIT-trained Electrical Engineer who focuses on the fact-gathering, analytical, front-end marketing process to steer technology-based enterprises.  

He has helped launch new products, new companies, and new fields that gainfully employ thousands of his fellow engineers; and which have become worth more than ten Billion dollars.  

Mr. Grabowski has delivered more than one hundred papers, talks, and courses for universities, institutions, and professional societies. 

He is the co-founder of MIT's annual entrepreneurship program, co-founder of the popular MIT Sloan School of Management graduate course "Starting And Running A High Tech Company," co-founder of Technology Capital Network (TCN) at the MIT Enterprise Forum, co-founder of the North Shore Technology Council (NSTC), and co-founder of the world's first IEEE Robotics Chapter.  Ralph was also an Adjunct Professor in the Marketing Department of Suffolk University's School of Management, teaching in Suffolk's Executive MBA Program.

Click these links for additional information on his consulting practice, his role reviving companies as a temporary executive, and for his jump-starting enterprises as a VP of Marketing for startups.

This is Mr. Grabowski's twenty-ninth Boston University guest lecture and Master Classes, mostly in BU's Master's program in Administration with concentration in Innovation and Technology.


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Guest lecture
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PDF class handout, flyer suitable for posting - 2 pages, 0.3 MB
PDF slides with speaker's notes - 6.1 MB
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