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What
Do Customers Want?
By Ralph E. Grabowski
7:30 - 9 PM, Tuesday, April 1, 2008
Boston University, 8 St. Mary's Street
Photonics Building room 203
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Prepare
for the Guest Lecture
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Read |
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Read
the complete Guest
Lecture - PDF,
6.1 MB
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Print,
bring to class |
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Print
out the class handout
- PDF, 2 pages, 0.3 MB
Bring
page 2, the data, to class
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Read |
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"The
Board of Directors;
Vital Partner for a VoC Culture"
"Guide"
+ transcript + slides - PDF, 46 pages, 1.5 MB
Especially
note the "20 questions" on page 3 and on pages 31-43 (slides
28-40).
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Extra
credit
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Read |
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Cytyc
will be a featured case study of the guest lecture. The entrepreneur
(Mr. Stan Lapidus) and marketing person (Mr. Ralph Grabowski), in a joint
presentation, "How To Raise $100 Million," described
their teamwork in Cytyc's formation.
On-line
abstract
PDF Mr. Grabowski's slides
with speaker's notes - 1.3 MB
PDF Mr. Lapidus'
slides - 1.8 MB
PDF handout - 2
pages, 0.3 MB
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Read |
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"Who
Is Going To Buy The Darn Thing?"
Fundamentals of the M/E Ratio™ and more case studies
Download the reprint
in PDF - 28-pages, 0.7 MB
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Case
Studies |
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Cytyc
Veeco Instruments
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On
the web
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Boston
University |
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Boston University (BU)
BU School of Management
BU Metropolitan College
BU Photonics
Center
BU Visitor Center standard
map - click on "Directions" from your position
BU Visitor Center interactive
map; click in "Parking Lots" box for parking overlay
BU printed
map,
PDF - 1 page, 0.14 MB
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Web
sites |
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Cytyc ThinPrep®
and corporate
Veeco Instruments
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