Ralph E. Grabowski - marketingVP - fact-gathering, analytical Marketing to steer the enterprise

 

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"What Do Customers Want?"

What Do Customers Want?
By Ralph E. Grabowski
7:30 - 9 PM, Tuesday, April 1, 2008
Boston University, 8 St. Mary's Street
Photonics Building room
203

 
 

Abstract
Guest lecture
They said it!
New data
About the guest speaker
Prepare for the guest lecture and dig deeper
PDF class handout, flyer suitable for posting - 2 pages, 0.3 MB
PDF slides with speaker's notes - 6.1 MB
Map, directions, and parking

 

 

Prepare for the Guest Lecture


Read Read the complete Guest Lecture - PDF, 6.1 MB

Print, 
bring to class
Print out the class handout - PDF, 2 pages, 0.3 MB

Bring page 2, the data, to class


Read "The Board of Directors; 
Vital Partner for a VoC Culture"
"Guide" + transcript + slides - PDF, 46 pages, 1.5 MB

Especially note the "20 questions" on page 3 and on pages 31-43 (slides 28-40).


Extra credit

Read Cytyc will be a featured case study of the guest lecture.  The entrepreneur (Mr. Stan Lapidus) and marketing person (Mr. Ralph Grabowski), in a joint presentation, "How To Raise $100 Million," described their teamwork in Cytyc's formation.

On-line abstract
PDF Mr. Grabowski's slides with speaker's notes - 1.3 MB
PDF Mr. Lapidus' slides - 1.8 MB 
PDF handout - 2 pages, 0.3 MB


Read "Who Is Going To Buy The Darn Thing?"
Fundamentals of the M/E Ratio™ and more case studies
Download the reprint in PDF - 28-pages, 0.7 MB

Case Studies Cytyc
Veeco Instruments
 
On the web
 
Boston
University

Boston University (BU)
BU School of Management
BU Metropolitan College
BU Photonics Center
BU Visitor Center standard map - click on "Directions" from your position
BU Visitor Center interactive map; click in "Parking Lots" box for parking overlay
BU printed map, PDF - 1 page, 0.14 MB


Web sites Cytyc ThinPrep® and corporate
Veeco Instruments

 

About the guest speaker  prior

next, Directions and map  Directions and map

 






here ->

Abstract
Guest lecture
They said it!
New data
About the guest speaker
Prepare for the guest lecture and dig deeper
PDF class handout, flyer suitable for posting - 2 pages, 0.3 MB
PDF slides with speaker's notes - 6.1 MB
Map, directions, and parking

 
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