The first page of the workbook, and the first overhead, were the Marketing/Engineering Investment Ratio™ data.
The Division head picked up his pencil and drew a line on his handout connecting the dots - from the lower left in the "Failures" grouped at M/E Ratios under 0.1 , to the upper right in "Successes" clustered at M/E Ratios above 1. He had immediately grasped the positive relationship of the M/E Ratio™ with business success.
The before-and-after Marketing/Engineering Investment Ratio™ (M/E Ratio™) of this Kodak Division is confidential. In this case, the exact numbers are not important. Kodak MASD management realized that the source of their problem was an M/E Ratio™ that was fundamentally too low. They comprehended that the solution involved first raising the M/E Ratio™.
They took immediate and decisive steps to increase their M/E Ratio™ dramatically.