Ralph E. Grabowski - marketingVP - fact-gathering, analytical Marketing to steer the enterprise



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Kodak case study

Kodak case study
M/E Ratio™ as a management tool
Opportunity selection process

"You identified our problem, and our solution, in the first hour!"

The problem and my assignments
Process, methods, and tools
M/E Ratio™, an investment in Marketing
Results and payback
A role model for established companies
About Eastman Kodak


About Eastman Kodak

Eastman Kodak Company's Motion Analysis Systems Division (MASD) is headquartered in San Diego, California.  Their products have become the leading tools for manufacturing, military, aerospace, transportation, and product design applications.  As examples, MASD motion analysis systems are employed in automobile crash testing, and their high resolution CCD cameras have become the standard for exacting medical and machine vision needs.

High speed motion analysis systems to help you see the complete picture, no matter how fast the event, with frame rates in excess of 40,000 frames per second.. 
Megaresolution CCD MegaPlus cameras to help you see the complete picture - no matter how tiny the details. 

Kodak MASD was acquired by Roper Scientific.  Eastman Kodak is a Fortune 500 company headquartered in Rochester, New York.  Kodak's "yellow boxes" of photographic film have been their signature.  Click here to visit Koday's web siteClick here to visit Eastman Kodak's web site.


Copyright © notice 

Logo, company name, and product pictures are the copyright of the Eastman Kodak Company.  Vignette, logo, and graphics are used with the permission of Eastman Kodak Company.


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